This publication is committed to providing accurate, independent and ethical coverage of issues affecting the water industry, including utilities, infrastructure, regulation, technology and environmental stewardship.
Editorial Independence
Editorial decisions are made independently of advertisers, sponsors, owners and commercial partners. Advertising and sponsored content are clearly distinguished from editorial content, and commercial relationships do not influence editorial judgment.
Accuracy and Reliability
We strive for accuracy, fairness and clarity in all content. Claims, data and technical information are verified to the extent reasonable for a trade publication. Errors are corrected promptly and transparently.
Transparency and Disclosure
Authors and contributors must disclose any financial, professional, or personal interests that could reasonably be perceived as influencing their work. Sponsored content, advertorials, and paid partnerships are clearly labeled.
Conflicts of Interest
Editors and contributors avoid assignments where conflicts of interest could compromise impartiality. Where conflicts exist, they are disclosed to readers. Gifts, favours or incentives intended to influence coverage are not accepted.
Authorship and Attribution
All content must be original or properly attributed. Plagiarism and misrepresentation of authorship are not permitted. Sources, data and images are credited appropriately.
Responsible Use of Sources and Data
Sources are identified wherever possible. Anonymous sources are used sparingly and only when editorially justified. Technical data, performance claims and environmental impacts are presented responsibly and in context.
Respect and Professional Conduct
Coverage is respectful, inclusive and professional. Criticism of organisations, technologies or policies is factual and fair. Discriminatory, defamatory or misleading content is not tolerated.
Corrections and Accountability
Substantive errors are corrected or clarified promptly. Retractions are issued when content is found to be materially inaccurate or misleading. Readers are encouraged to raise concerns, which are reviewed in good faith.
Images, Data and AI
Images and data must not be misleading or manipulated. Any material use of AI-generated content is disclosed when relevant. Authors remain responsible for the accuracy and integrity of all content.
Legal and Ethical Compliance
All content complies with applicable laws, including copyright, defamation and privacy laws, and reflects the ethical responsibilities of reporting on public health, water resources and the environment.