Bringing attention to the value of water

The Grundfos Foundation is sponsoring a scripted film “INTO DUST” highlighting the global water crisis. The film based on a true and important story that brings attention to the value of water by celebrating those who work relentlessly to secure the necessary solutions, is now available for streaming on Amazon.

The latest project is by Academy Award-winning film director, Orlando von Einsiedel is a drama-documentary which tells the extraordinary story of Perween Rahman, a woman who sacrificed everything to provide Karachi’s poorest communities with clean, safe water. Today, not many are aware of the seriousness of global water challenges. It is often perceived that investments are costly, payback times are long, and that using less water will negatively affect our levels of comfort. But we need a new mindset, because we can’t hide from the fact that the world finds itself in a major water crisis. 

“Today, we’re proud to present INTO DUST,” said Kim Nøhr Skibsted, Executive Director, Grundfos Foundation. While INTO DUST focuses on one woman’s heroic effort to fight the injustice of poor communities having to pay high prices for water that is rightfully theirs, it is set against the backdrop of a global water crisis. In fact, cities all over the world face major water stress in the coming years unless action is taken. Major cities that are expected to experience water stress by 2030 include: San Francisco, Houston, Rio de Janeiro, Madrid, Rome, London, Tel Aviv, Durban, Cape Town, Tokyo, Beijing, Manila, Jakarta, Sydney, Melbourne and many more.

What the film shows is that when water starts to become scarce, it doesn’t just mean the taps are going dry. The effects are felt through all aspects of society – social, economic, political and environmental. 

After a series of postponements due to COVID-19, INTO DUST is now finally ready to be shared with the world and available for streaming on Amazon Prime. You can also visit the film’s website, for more information on both the film and the global water crisis.  A panel will examine how film can be a tool to raise awareness of water insecurity, good governance, sustainable practices and the power of partnerships and collaboration.