EKKI Pumps becomes a Case Study at the Prestigious INSEAD B-School

Pumps and Water Technology provider EKKI has now become a part of the MBA curriculum at INSEAD Business School, which is rated consistently one among the world’s top 3 Business Schools. The study has been included in the MBA reading list for the subject “Social Entrepreneurship and Innovation”

INSEAD has created a case study on the challenges, growth and transformation journey of EKKI. The case study narrates the reinvention of EKKI beginning in 2013, and covers how EKKI transformed itself into a sustainable water technology provider. The company which had started as Deccan Pumps in 1981, has evolved from being just a water pump company to a sustainable water technology provider.

The company’s business evolution is a part of the case study titled “Sustainability in Asia” is authored by Professors Stephen J. Mezias (INSEAD), Indira Pant (National University of Singapore) & Rikki Abzug, (Ramapo College of New Jersey). The study will be available for teaching purposes within and outside the INSEAD community.

In the case study Sustainability in Asia, leaders of six successful medium sized family firms based in South East Asia were interviewed about their efforts to make their organizations more sustainable.

EKKI, which was the only firm based in India in the study, was archetypical: with generational change, external orientation, and a focus on innovation to help the community being key factors driving them towards sustainability. 

EKKI’s mission to become the leading provider of sustainable water solutions, in India and globally emphasized the kind of fundamental societal change that all of the firms pursued. Coming from India, their emphasis on becoming an emerging market champion represented a goal not only for themselves, but also for the nation.”

INSEAD’s case collection has garnered praise for its remarkable intellectual richness and global diversity, providing robust insights that blend both theory and practice from many different countries and cultures. INSEAD cases not only stimulate class discussion by presenting crucial management issues, but they also challenge students to learn how to make better strategic decisions and become stronger leaders.